Literacy is one of the most important building blocks of learning that begins early in childhood development, and a group of Ole Miss students hope to lend a hand to the cause.
Book-It to Blues is a recent literacy campaign kicked off as part of a journalism service learning project under the direction of professor Deb Wenger to raise awareness for literacy.
Campaign creators Alundis Pledge, Brandon Schroeder and Suad Patton-Bay are very anxious to see how this effort can affect the community.
“The name of the campaign was constructed to honor the late B.B. King,” Pledge said. The quote by B.B. King that inspired this campaign was, “The beautiful thing about learning is nobody can take it away from you.”
Patton-Bay said the target audience for this campaign is children and teens.
“I think literacy is very important and if I did not read in my childhood, I do not know what my life would be like today,” she said.
The campaign is open to the entire the entire nation; however, if you are in the Oxford area, you can donate physically to the campaign. There will be a book drop box at the local libraries as well as the university’s Meek School of Journalism in Farley Hall. If you are outside of the Oxford area, you can still get involved by adopting this campaign to make it work in your town and community.
“On Facebook or Instagram, I encourage you to create a short video snapping to your favorite tune just to show you are aware of the importance of childhood and teen literacy,” Pledge said.
For more information about the campaign, contact the Meek School of Journalism.