Dr. Edwin E. Meek, longtime employee of the University, entrepreneur, University benefactor and member of the Ole Miss Hall of Fame created and developed hottytoddy.com and the Meek family arranged for hottytoddy.com to be placed into a trust for the benefit of the then “Meek School of Journalism and New Media” to fulfill Dr. Meek’s vision that hottytoddy.com would serve as an immersion laboratory for students of Journalism and Integrated Marketing Communications.