Johnson’s Furniture Provides Home Decor to Generations of Ole Miss Students

By Parker Blaylock and Ashton Logan
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Nestled quietly in the busy, swift-moving traffic of Jackson Avenue, one family-owned business has been serving the Oxford community for more than 50 years.

Johnson’s Furniture—with a 25,000 square foot showroom—is located on Jackson Avenue. It houses many different furniture and household items. Photo by Ashton Logan.

Jimmy Johnson, owner of Johnson’s Furniture, moved to Oxford in the fall of 1967 with his young wife in a pickup truck. A friend of Johnson’s mentioned some furniture auctions held in West Memphis. Johnson took his pickup truck and returned to Oxford with a full load of box springs that he sold for just $8 apiece.

When the business first began, furniture items were sold out of Johnson’s living room. Now located in a 25,000 square foot showroom, Johnson’s Furniture carries hundreds of pieces that are guaranteed to fit any and all furniture needs.

“We try to stay current. We try to address the fact that it is such a different population. You want to have something for everyone,” said Rob Freeman, sales manager.

The showroom consists of products ranging from couches to mattresses and everything in between. Photo by Ashton Logan.

Freeman has been with Johnson’s Furniture for 21 years. He said that the Johnsons are a tight-knit family with great chemistry, aiming to help any and every customer who walks into their showroom find the best pieces. Most of the employees at Johnson’s Furniture boast years of experience, forming strong relationships with the very same customers who continue to do business with them.

“I love the family aspect of it. We have customers that come back years later just to visit and have a cup of coffee,” Freeman said.

Johnson’s Furniture makes it a priority to serve the Lafayette-Oxford community, especially Ole Miss students and their parents. Their honesty and lower prices keep parents of students coming back to do business. Services like free delivery and free set-up are available within a 40-mile radius of Oxford.

Amy Chance, a junior social work major from Hattiesburg, Mississippi, said that her older brother purchased furniture at Johnson’s Furniture when he was in school. Years later, when it was time for Amy to furnish her apartment, her parents insisted on buying furniture there again.

“They were always so kind and helpful. Also, it was a bonus that they would move in your furniture for you,” she said.

In regards to the future of the business, Freeman said that he hopes to “keep on trucking” and growing their showroom on Jackson Avenue.