Campus Creek’s ‘Live Here. Live Well.’ Campaign Promotes Healthy Lifestyles

By Jake Golob and Sydney Points
Hottytoddy.com interns

Providing students with affordable off-campus living options since 2003, Campus Creek is working to reposition its brand image in the community through more involvement and a healthier lifestyle program entitled “Live Here. Live Well.”

Campus Creek residents enjoy taking a break and grilling out by the pool on a warm spring day. Photo courtesy of Campus Creek.

Jessica Benton, leasing and marketing manager at Campus Creek, said the main objective of “Live Here. Live Well.” is to focus on giving back to the community by getting more involved, as well as promoting healthier lifestyles.

“We try to do at least one event every month that focuses on health, either mental, physical or dietary,” Benton said. “This is the first company that I’ve worked for that really cares about stuff like that, so I have really gotten behind this movement.”

Campus Creek is essentially the closest off-campus living option to campus, which offers their residents with the opportunity to walk or bike places, rather than drive.

“I think that is a really unique feature for our residents,” Benton said.

With a majority of the residents coming from out-of-town, out-of-state or out-of-country, Campus Creek makes it a priority to have an inclusive, family-style atmosphere and get to know their residents.

“I know pretty much all of our residents as they walk in the door. We try to get to know them on that level. We do resident events a lot where they can come out and get food or get groceries. They are away from home and they need a community away from campus,” Benton said.

Residents enjoy spending sunny spring days by the poolside at Campus Creek. Photo courtesy of Campus Creek.

Being community-oriented is essential to making Campus Creek so unique, she said.

“We have a lot of people who stay here for years because they feel comfortable in our community and with the people that they have met here,” Benton said.

But community involvement doesn’t just end at the front gate.

Campus Creek is involved with many organizations throughout Oxford. They are sponsoring Alpha Tau Omega’s philanthropy soccer tournament this spring, as well as the MiSSiHiPPi Music Festival in August.