53.8 F
Oxford

Ole Miss Alumna, Fashion Blogger Launches Successful Lifestyle Brand

By Hailey Cunningham
Hottytoddy.com intern

A scroll through Hunter Premo’s online blog or Instagram page will show a satisfying feed of warm and neutral colors with photos showing off fabulous outfits and trips to charming places.

Premo describes Oxford as a place that gets in your heart and stays forever. Photo courtsey of Hunter Premo.

Over recent years, the unconventional career of bloggers and influencers have taken the internet and social media by storm. They have their own medium to share their voices on all things lifestyle-related. Ole Miss alumna Hunter Premo has jumped on this trend. Premo has perfected her take on this atypical profession and created a wildly successful fashion, lifestyle travel blog and brand.

Premo is a 2016 Ole Miss journalism graduate from Nashville where she currently resides with her husband, Cameron.

Premo originally started her blog as a way to share her and her husband’s proposal story with all of their friends and family. She was working full time in Nashville at the time, and used the blog as a creative outlet for the year of her engagement.

After her blog started to get more traffic, local brands began to reach out to her to partner and she soon realized she “could be on to something.” Two and a half years later, Premo has 70,000 followers on Instagram and frequently works with popular brands such as Free People and the hotel brand Marriott.

“I’m able to use my voice and my platform for good and to share my story with people all over the world,” Premo said.

Craving More Creativity

Premo poses for her “Thanksgiving outfit Inspo” blog post. Photo courtesy of Hunter Premo.

While earning her degree in journalism with an emphasis in public relations, Premo says she learned how important writing is to her. She always thought she would end up working in the public relations field. She did end up with a job in Nashville in public relations, but soon realized it wasn’t enough of a creative outlet for her.

After writing every single day for four years in college, Premo went from writing emails all day and the occasional press release at her mundane job. She craved more creativity. Her blog gave her the space she needed to continue writing and sharing things she loves.

Being a Nashville native, Premo describes her time in the small town of Oxford as a “true breath of fresh air.” When she came to Ole Miss in 2012 as a freshman, she knew only a handful of people, but left with friends who now feel like family.

“Oxford will always hold a very special place in my heart and I love to go back every chance I get,” she said.

During her time living in Oxford as a student, Premo started her career in the creative journalism field as an intern for Thacker Mountain Radio Hour. It was a requirement for a public relations course taught by professor Robin Street at the time. Every week Premo was challenged to discover hidden gems with rich, local Oxford history. She was surrounded by local artists and writers every week, which inspired her and reinforced her thoughts that this creative path was the right one for her.

The blogging and influencer world is a very brave one to be in. Premo puts her private life on the web every day, writing blog posts about personal topics such as marriage, health, and family life.

Premo is married to her high school sweetheart, Cameron. They have two dogs, Cooper and Puddles. Photo courtesy of Hunter Premo.

Premo’s biggest influence and inspiration is her mother, Melissa Schlicher. Schlicher is a celebrity hair and makeup stylist and owns three hair and makeup businesses in Nashville. She is the full-time hair and makeup artist to Carrie Underwood and has a star-studded clientele including Olivia Newton John, Alan Jackson, Brad Paisley, and Lee Ann Womack to name a few.

When Schlicher was a sophomore in high school, she dropped out of school to pursue her passion for cosmetology. She and her husband have always supported Premo in professional choice to pursue her offbeat career.

Premo’s husband has also been a key-factor in starting and growing the Hunter Premo brand. The pair work together every day in a team effort as Cameron is a professional photographer and videographer. He shoots and edits all of the content for the Hunter Premo blog and Instagram. He also works behind the scenes on the accounting and financial side. The two inspire each other, they said, as they share the same passion for travel and drive each other creatively.

Gaining a Following

For Premo, she gains her following by having her audience’s trust in her words and plans to never let it go, she said. She never lets the downfalls of social media get to her head and never gets too caught up in the numbers.

“No matter if you have 1,000 or 1 million followers, serving the audience you already have is key for continuing to grow,” she said.

In order to monetize this full-time passion of hers, Premo does brand partnerships and affiliate links. Though it can be hard to get caught up in the money, PR packages and the discount codes, Premo stays true to her word that she will only feature products and brands that she loves and trusts. She is very selective in accepting partnerships because her audience’s trust and respect is more important than a brand deal, she said, even if that means turning down opportunities and lots of commission.

Over her short career, Premo has already worked with several brands that have given her “pinch me” moments. She never takes an opportunity for granted.

One of her favorite recent opportunities was the chance to work with the popular clothing brand Free People, which had always been a dream for her since she started blogging.
She is also proud of her travel partnerships with tourism boards and hospitality groups all over the country, such as Hilton, Marriott and Airbnb.

Over the years working in this creative field, Premo has learned how to deal with criticism and opinions. She always reminds herself of the quote, “Someone else’s opinion of you is none of your business.”

“You aren’t going to be everyone’s cup of tea, and that’s just fine,” Premo said.


Most Popular

Recent Comments

scamasdscamith on News Watch Ole Miss
Frances Phillips on A Bigger, Better Student Union
Grace Hudditon on A Bigger, Better Student Union
Millie Johnston on A Bigger, Better Student Union
Binary options + Bitcoin = $ 1643 per week: https://8000-usd-per-day.blogspot.com.tr?b=46 on Beta Upsilon Chi: A Christian Brotherhood
Jay Mitchell on Reflections: The Square
Terry Wilcox SFCV USA RET on Oxford's Five Guys Announces Opening Date
Stephanie on Throwback Summer
organized religion is mans downfall on VP of Palmer Home Devotes Life to Finding Homes for Children
Paige Williams on Boyer: Best 10 Books of 2018
Keith mansel on Cleveland On Medgar Evans
Debbie Nader McManus on Cofield on Oxford — Lest We Forget
Bettye H. Galloway on Galloway: The Last of His Kind
Richard Burns on A William Faulkner Sighting
Bettye H. Galloway on Galloway: Faulkner's Small World
Bettye H Galloway on Galloway: Faulkner's Small World
Bettye H Galloway on Galloway: Faulkner's Small World
Bettye H. Galloway on Galloway: Faulkner's Small World
Ruby Begonia on Family Catching Rebel Fever
Greg Millar on The Hoka
Greg Millar on The Hoka
Greg Millar on The Hoka
Greg Millar on The Hoka
jeff the busy eater on Cooking With Kimme: Baked Brie
Travis Yarborough on Reflections: The Square
BAD TASTE IN MY MOUTH on Oxford is About to Receive a Sweet Treat
baby travel systems australia on Heaton: 8 Southern Ways to Heckle in SEC Baseball
Rajka Radenkovich on Eating Oxford: Restaurant Watch
Richard Burns on Reflections: The Square
Guillermo Perez Arguello on Mississippi Quote Of The Day
A Friend with a Heavy Heart on Remembering Dr. Stacy Davidson
Harold M. "Hal" Frost, Ph.D. on UM Physical Acoustics Research Center Turns 30
Educated Citizen on Buzzed Driving is Drunk Driving
Debbie Crenshaw on Trump’s Tough Road Ahead
Treadway Strickland on Wicker Looks Ahead to New Congress
Tony Ryals on parking
Heather Lee Hitchcock on ‘Pray for Oxford’ by Shane Brown
Heather Lee Hitchcock on ‘Pray for Oxford’ by Shane Brown
Dr Donald and Priscilla Powell on Deadly Plane Crash Leaves Eleven Children Behind
Dr Donald and Priscilla Powell on Deadly Plane Crash Leaves Eleven Children Behind
C. Scott Fischer on I Stand With Coach Hugh Freeze
Sylvia Williams on I Stand With Coach Hugh Freeze
Will Patterson on I Stand With Coach Hugh Freeze
Rick Henderson on I Stand With Coach Hugh Freeze
George L Price on I Stand With Coach Hugh Freeze
on
Morgan Shands on Cleveland: On Ed Reed
Richard McGraw on Cleveland: On Cissye Gallagher
Branan Southerland on Gameday RV Parking at HottyToddy.com
Tom and Randa Baddley on Vassallo: Ole Miss Alum Finds His Niche
26 years and continuously learning on Ole Miss Puts History In Context With Plaque
a Paterson on Beyond Barton v. Barnett
Phil Higginbotham on ‘Unpublished’ by Shane Brown
Bettina Willie@www.yahoo.com.102Martinez St.Batesville,Ms.38606 on Bomb Threat: South Panola High School Evacuated This Morning
Anita M Fellenz, (Emilly Hoffman's CA grandmother on Ole Miss Spirit Groups Rank High in National Finals
Marilyn Moore Hughes on Vassallo: Ole Miss Alum Finds His Niche
Jaqundacotten@gmail williams on HottyToddy Hometown: Hollandale, Mississippi
Finney moore on Can Ole Miss Grow Too Big?
diane faulkner cawlley on Oxford’s Olden Days: Miss Annie’s Yard
Phil Higginbotham on ‘November 24’ by Shane Brown
Maralyn Bullion on Neely-Dorsey: Hog Killing Time
Beth Carr on A Letter To Mom
Becky on A Letter To Mom
Marilyn Tinnnin on A Letter To Mom
Roger ulmer on UM Takes Down State Flag
Chris Pool on UM Takes Down State Flag
TampaRebel on UM Takes Down State Flag
david smith on UM Takes Down State Flag
Boyd Harris on UM Takes Down State Flag
Jim (Herc @ UM) on Cleveland: Fall Vacations
Robert Hollingsworth on Rebels on the Road: Memphis Eateries
David McCullough on Shepard Leaves Ole Miss Football
Gayle G. Henry on Meet Your 2015 Miss Ole Miss
Guillermo F. Perez-Argüello on Neely-Dorsey: Elvis Presley’s Big Homecoming
Jennifer Mooneyham on ESPN: Ole Miss No. 1 in Nation
Wes McIngvale on Ole Miss Defeats Alabama
BARRY MCCAMMON on Ole Miss Defeats Alabama
Laughing out Loud on ESPN: Ole Miss No. 1 in Nation
Dr.Bill Priester on Cleveland: On Bob Priester
A woman who has no WHITE PRIVILEGE on Oxford Removes Mississippi Flag from City Property
A woman who has no WHITE PRIVILEGE on Oxford Removes Mississippi Flag from City Property
paulette holmes langbecker on Cofield on Oxford – Rising Ole Miss Rookie
Ruth Shipp Yarbrough on Cofield on Oxford — Lest We Forget
Karllen Smith on ‘Rilee’ by Shane Brown
Jean Baker Pinion on ‘The Cool Pad’ by Shane Brown
Janet Hollingsworth (Cavanaugh) on John Cofield on Oxford: A Beacon
Proud Mississippi Voter on Gunn Calls for Change in Mississippi Flag
Deloris Brown-Thompson on Bebe’s Letters: A WWII Love Story
Sue Ellen Parker Stubbs on Bebe’s Letters: A WWII Love Story
Tim Heaton on Heaton: Who is Southern?
Tim Heaton on Heaton: Who is Southern?
Karen fowler on Heaton: Who is Southern?
Don't Go to Law School on Four Legal Rebels Rising in the Real World
bernadette on Feeding the Blues
bernadette on Feeding the Blues
Joanne and Mark Wilkinson on Ron Vernon: a Fellowship of Music
Mary Ellen (Dring) Gamble on Ron Vernon: a Fellowship of Music
Cyndy Carroll on Filming it Up in Mississippi
Dottie Dewberry on Top 10 Secret Southern Sayings
Brother Everett Childers on ‘The Shack’ by Shane Brown
Mark McElreath on ‘The Shack’ by Shane Brown
Bill Wilkes, UM '57, '58, '63 on A Letter from Chancellor Dan Jones
Sandra Caffey Neal on Mississippi Has Proud Irish Heritage
Teresa Enyeart, and Terry Enyeat on Death of Ole Miss Grad, U.S. Vet Stuns Rebel Nation
P. D. Fyke on Wells: Steelhead Run
Johnny Neumann on Freeze Staying with Rebels
Maralyn Bullion on On Cooking Southern: Chess Pie
Kaye Bryant on Henry: E. for Congress
charles Eichorn on Hotty Tamales, Gosh Almighty
Jack of All Trades on Roll Over Bear Bryant
w nadler on Roll Over Bear Bryant
Stacey Berryhill on Oxford Man Dies in Crash
John Appleton on Grovin' Gameday Memories
Charlotte Lamb on Grovin' Gameday Memories
Guillermo F. Perez-Argüello on Two True Mississippi Icons
Morgan Williamson on A College Education is a MUST
Morgan Williamson on A College Education is a MUST
Jeanette Berryhill Wells on HottyToddy Hometown: Senatobia, Mississippi
Tire of the same ole news on 3 "Must Eat" Breakfast Spots in Oxford
gonna be a rebelution on Walking Rebel Fans Back Off the Ledge
Nora Jaccaud on Rickshaws in Oxford
Martha Marshall on Educating the Delta — Or Not
Nita McVeigh on 'I'm So Oxford' Goes Viral
Guillermo F. Perez-Argüello on How a Visit to the Magnolia State Can Inspire You
Charlie Fowler Jr. on Prawns? In the Mississippi Delta?
Martha Marshall on A Salute to 37 Years of Sparky
Sylvia Hartness Williams on Oxford Approves Diversity Resolution
Jerry Greenfield on Wine Tip: Problem Corks
Cheryl Obrentz on I Won the Lottery! Now What?
Bnogas on Food for the Soul
Barbeque Memphis on History of Tennessee Barbecue
Josephine Bass on The Delta and the Civil War
Nicolas Morrison on The Walking Man
Pete Williams on Blog: MPACT’s Future
Laurie Triplette on On Cooking Southern: Fall Veggies
Harvey Faust on The Kream Kup of the Krop
StarReb on The Hoka
Scott Whodatty Keetereaux Keet on Hip Hop — Yo or No, What’s Your Call
Johnathan Doeman on Oxford Man Dies in Crash
Andy McWilliams on The Warden & The Chief
Kathryn McElroy on Think Like A Writer
Claire Duff Sullivan on Alert Dogs Give Diabetics Peace of Mind
Jesse Yancy on The Hoka
Jennifer Thompson Walker on Ole Miss, Gameday From The Eyes of a Freshman
HottyToddy.com