By Anna Grace Usery
It’s common to hear the phrase, “Choose a job you love and you’ll never work a day in your life,” but for Max Victory that phrase became his life’s motto.
Victory is a local celebrity among college students and nightowls, even if they don’t recognize him right off the bat. He’s the source of the party at Oxford’s poplar bar on the Square, The Levee, acting as the club’s main DJ.
The Myrtle, Mississippi native wanted to have a job in music, so he bought a computer and started experimenting by building his own remixes. He was a graphic designer for SWM in Oxford—a company specializing in making law enforcement uniforms and fire/EMS outerwear for public safety professionals. One of his superiors approached him since he was the “tech guy” and told Victory he would have to DJ the upcoming company party. Thus, DJ Max Victory was born.
“After I started playing (music) I got into promoting bands,” Victory said.
He brought big names like Aaron Carter, Three 6 Mafia and the Red Jumpsuit Apparatus to Good Time Charlie’s in Tupelo, a club he had part ownership in. Victory quickly realized some local DJ’s weren’t the most reliable, so he filled in to make sure the job was done correctly.
Victory met another local entrepreneur, Griffin Tanner, six years later when Good Time Charlie’s sold. Tanner is the current owner of Oxford establishments like The Levee, Southern Craft and Table, and Round Table. Their friendship led Victory to the stage of The Levee as entertainment manager for the night club.
One of his favorite aspects of DJ’ing is looking out into the crowd to see everyone having a great time, he said.
“I love looking out and seeing the crowd jumping,” he said. “It’s like I’m controlling them like puppets and the floor is caving in. The coolest part is taking people on an emotional journey through music.”
Victory and his wife, Tonya, are also entrepreneurs outside the music business. They started a local T-shirt company after purchasing a screenprinter on Craigslist from an Arkansas man who was retiring his business.
You could also see Victory around town in another regard. Aside from DJ’ing and printing T-shirts for local businesses, he also owns a pop up photobooth to feature at events. The booth features a variety of backdrops and props to “make the party experience even better.”
For more information about DJ Max Victory, follow this link.