Every spring, Miss Behavin revamps its well-known storefront window. As Double Decker Arts Festival approaches, clothing store staff sets their eyes on a new theme. This year’s window infuses grunge and the style that floods the streets of Los Angeles.
Owner Ivy Jackson, along with store managers Jasmine Gerald and Abby Rigsby, travels to market in LA every year to draw inspiration and purchases new merchandise to add to Oxford’s fashion trends.
With each new season of spring, Miss Behavin’s window display embodies those LA styles and trends. Last year, the store’s front window was filled top to bottom with flowers. This year’s inspiration came from the ’90s vibe flooding the style scene, especially on the streets of LA.
“It is a lot of work but a lot of fun,” Gerald said. “We make our [sales associates] tell us what they want to see more of at the store and what their styles are.”
Jackson and the managers then scope out what their fellow coworkers believe are the newest styles and trends in fashion and bring that back to the clothing racks of Miss Behavin. This allows for a larger range of style throughout the store.
“We try to throw a spin on it, too, so people get stuff that they don’t know they want,” Gerald said.
Gerald said this year, the window display will incorporate black chain-link fences and neon signs featuring Miss Behavin’s logo and phrases such as “Good Vibes Only.”
The mannequins placed in the storefront window will be decked out in streetwear, which is a far cry from last year’s flower power aesthetic, Gerald said. The incorporation of chain-link fences and neon signs will also fill the walls and decor of the store’s interior.
Miss Behavin pushes the boundaries of fashion and trends by the staff’s willingness to break rules as their slogan says, “Make Rules. Break Rules. Fashion Rules.”
With a mixture of styles and trends, anyone can shop at Miss Behavin, Gerald said. The store has a versatile ability that offers anything from graphic t-shirts to frilly skirts.
“Not everything has to match but everything flows,” Gerald said. “We try to make it easy for everyone to come in here and shop and find something that will work for them.”
Miss Behavin will also have a sidewalk sale on a variety of clothing, such as skirts and dresses, during the Double Decker festivities. It will be an all-cash exclusive with items ranging from $1 to $10.
The store has also reduced prices throughout the store, which has led to a rise in sales and customer satisfaction, Gerald said.
For someone who has been to Miss Behavin, the store strives on having the best customer service, Gerald said.
“We try to make it as personable as possible and make sure everyone has the best experience they can here,” Gerald said. “We want them to leave here feeling like, ‘I love that store. I want my daughter to come here and buy everything she can from here because they are good people.’”
Miss Behavin has been in operation since 2003 and continues to bring the best styles and trends of the LA streets to the Oxford Square.
By Talbert Toole, associate editor of HottyToddy.com. He can be reached at talbert.toole@hottytoddy.com.
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