Treehouse Toys: Owner Jennifer Kincaid Has an "Eagle Eye" for Gifts That Kids Love

Treehouse Toys, located next to Coyote Blues at 1201 Merchants Drive, is a storehouse of new and exciting toys.

Primarily focused on infants through age 15, the store even carries a few items for adults. Owner Jennifer Kincaid says one gift idea for the adults is the Norman Rockwell jigsaw puzzle, which challenges older generations with pieces numbering up to 1,000.
Treehouse is gearing up for Christmas with toys for younger customers. The Chameleon Racer, priced at $29.99, is a battery-operated car (manufactured by Mindscope) that changes colors depending on the track it’s running on. This new technological breakthrough is easy to assemble as the track can be arranged in several different ways.
Another example of a toy that youngsters will want to discover under the Christmas tree this December is the Karaoke Microphone. This wireless handheld device, priced at $49.99, functions for eight hours of musical pleasure and is manufactured by Funky Rico.
Kids can also choose from an array of high-quality doll houses, priced between $149 and $309 and made by KidKraft. The larger houses can accommodate 18-inch doll sizes such as the American Girl doll. These houses can handle up to five dolls.
Treehouse Toys showcases a diverse inventory with items such as art supplies; stuffed animals, including bears, rabbits and lions; costumes and hats; games and books; temporary tattoos; sleeping bags; costume jewelry; face paint sets; and all types of dolls.
Kincaid opened Treehouse in its current location last December. To bring to Oxford the newest toys on the marketplace today, she routinely attends trade shows such as the North American Toy Fair in New York City and America’s Mart in Atlanta. Another prime example of her “eagle eye” is a Plush Winged Dragon (made by Melissa & Doug) that sells for $99.99. The colorful toy would make a beautiful addition to any playroom.
While visiting Treehouse Toys, I kept looking around to see if Peter Pan would jump off a shelf or appear out of one of the displays. He never did, but Peter was about all that I failed to find!

Steve Vassallo is a HottyToddy.com contributor. Steve writes on Ole Miss athletics, Oxford business, politics and other subjects. He is an Ole Miss grad and former radio announcer for the basketball team. Currently, Steve is a highly successful leader in the real estate business who lives in Oxford with his wife Rosie. You can contact Steve at sovassallo@gmail.com or call him at 985-852-7745.