Ole Miss alumnus Aaron Herrington has turned entrepreneur, redirecting his law career in favor of an exciting new Oxford business. HottyToddy.com visited with Aaron recently at High Cotton Wine & Spirits Warehouse, located at 2216 West Jackson (directly behind Rebel Rags).
HottyToddy.com: Before we start discussing your new business venture, tell our readers a little about yourself.
Aaron Herrington: Originally, I’m from Florida (the Tampa-St. Pete area) and was influenced to enroll in Ole Miss by my dad, a 1970s graduate. While in law school here, I made the decision to enter the business world.
HottyToddy.com: What motivated you to open a liquor store here?
Aaron Herrington: Prior to opening High Cotton, I was working within this industry here in Oxford. I wanted to open a store here that would offer the best of all worlds, bringing the best in customer service, selection and pricing under one roof with a superior atmosphere.
HottyToddy.com: What, then, sets High Cotton apart from the rest?
Aaron Herrington: Three things: Our size, our selection and our pricing. Across the board, we are 5-10 percent less than most of our competition on most brands.
HottyToddy.com: Describe what the ultimate customer experience is like.
Aaron Herrington: Our highest priority is exceptional customer service. Adding to this is the fact we have a Level One Sommelier on our staff who can direct customers to the outstanding wines that they desire. We want our customers to be so completely satisfied that they will want to return over and over again.
HottyToddy.com: Why would weekenders to Oxford want to seek you out?
Aaron Herrington: The extensive selections we carry will allow our out-of-town and out-of-state visitors to have a greater opportunity to find exactly what they are looking for. And our ideal location, which is only a few minutes from the Square driving west on Jackson Avenue, turning left at Verizon Wireless.
HottyToddy.com: Your wine selection is most impressive!
Aaron Herrington: We have new wines arriving daily. All in all, we will carry 1,440 different brands of wine originating from eleven countries. And this does not include our larger wine bottles, adding another 240 to this count.
HottyToddy.com: Wow! With five home football games remaining, what can tailgaters expect at High Cotton?
Aaron Herrington: We have an extra-large cold section for champagne and white wines and other chilled spirits. For those fans with only minutes to spare to get where they’re going, we are definitely the solution. And again, our large selection will eliminate their need to go to a second location to meet their needs.
HottyToddy.com: This store is quite large and very visually appealing.
Aaron Herrington: We operate out of 4,872 square feet. And we have the trained staff to locate your preferred beverage quickly. Not to mention our large parking lot makes it easy to get in and out fast.
HottyToddy.com: If a customer is really in a hurry, can they call their order in?
Aaron Herrington: Absolutely. We’ll have the order on the counter. (The number is easy to remember: 662-236-WINE).
HottyToddy.com: If one of your customers (by chance) cannot find what they are looking for, how can you accommodate them?
Aaron Herrington: If the State has the item in its inventory, we can definitely order it and will. In the interim, we’ll suggest something as close to what they are seeking as possible.
HottyToddy.com: Let’s end this interview with a fun question. What do lady versus gentleman customers prefer mostly?
Aaron Herrington: Ladies prefer wines as men look for bourbon more often. Overall, vodka is the most requested item.
As High Cotton Wine & Spirits Warehouse is open 10 a.m. to 10 p.m., six days a week, it’s convenient to get to and should have exactly what you’re looking for. Located right behind Rebel Rags, High Cotton is a welcome addition to the town that has “never lost a party.”
Steve Vassallo is a HottyToddy.com contributor. Steve writes on Ole Miss athletics, Oxford business, politics and other subjects. He is an Ole Miss grad and former radio announcer for the basketball team. Currently, Steve is a highly successful leader in the real estate business who lives in Oxford with his wife Rosie. You can contact Steve at email@example.com or call him at 985-852-7745.