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CoSchedule Revolutionizes Online Distribution Of News
The HottyToddy.com staff was recently introduced to a web-based platform known as CoSchedule. (https://coschedule.com/r/102338) This platform has made getting the editorial teams content out on all of our social media platforms through the editorial calendar much more organized. This platform system might be the best thing for your company with the ease it allows you to do your work. Let us show you some of the key things it provides.
Our editorial team uses the platform to post content to different social media platforms on a daily basis (Facebook, Twitter, Instagram, LinkedIn and SnapChat). Through the analytics tab on CoSchedule we can track the most viewed content that we published from our social media sites.
This scheduling system has been very beneficial to our staff, informing us that all of our posts will go out in a blast to our followers across all platforms. The CoSchedule drag and drop calendar lets us easily make changes and rearrange the articles based on timeliness.
This system has made posting to social media a breeze. This allows us to publish our content across multiple social media platforms, creating a simple and efficient delivering method. Our team is able to have our advertising posts ready to go out to our readers in advance of the time the are suppose to be posted.
CoSchedule links up to our website through WordPress and once a story is published on the site it shows up on the calendar to go out on social media. This system has been very useful in integrating our advertising and branding posts to go out at all times throughout the day. We are also able to schedule almost every post prior to leaving for the weekend including stories, ads, and more.
The site has weekly contributors that have a certain day when their stories are set to go up on the website. After we have scheduled them to post on the site with just a few simple clicks through CoSchedule it will be assigned to go out on all of our social media platforms.
This program also allows for team tasks, where other members of the team can share ideas and assign tasks while viewing what needs to be done. As a task is assigned, CoSchedule will send an email to everyone that the task is assigned to. Then the person doing the task can respond to the email and it shows up on CoSchedule. Once the task is finished, the assigner then will get notified that the task is done. It is a very important tool for an editorial team to have and use on a regular basis. The team manager is an organizational tool to keep the workflow moving smoothly throughout a news room.
Here is a video on CoSchedule below.
Our CoSchedule experience started with the free trial and asked for an extension, which they happily granted to us. During the extra time they gave us, our team started to soak up the platform more and more. We have used the program for months now and it has made getting information out to our readers so much simpler by seeing when everything will be posted on one screen.
For questions or comments email HottyToddynews@gmail.com.
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