University of Mississippi, Class of ’90 alumni, Ben Campbell
Not many people enjoy spontaneity quite like Ben Campbell (’90). The Atlanta native moved to Nashville with his family at the age of 15, and that is where his interest in the University of Mississippi developed.
“I toured all of the SEC schools, and I figured Ole Miss would be where I would have the best time,” Campbell said. “I was not necessarily thinking about the future. I went there as a four-year vacation from reality.”
It was with his good humor that he found one of his true passions in life — doing impressions. Campbell felt that the two options he could pursue would be either stand-up comedy or radio. Ultimately, he decided that radio would be a better fit and he graduated from Ole Miss with a broadcast degree in 1990.
“I’ve always been fascinated by radio, because it is like a theater in your mind,” Campbell said. “I like painting pictures with sound, which is what I am able to do with radio.”
Campbell’s broadcast career took him to his first job out of college at an independent television production company in Knoxville, Tennessee. One of his first assignments was working on a country music dance show as a cameraperson. On multiple occasions, he was asked to warm up the crowd with his impressions before the show, which would eventually lead him to his first big break into radio.
On one particular night, a saleswoman from a local radio station happened to hear his impressions and urged Campbell to meet her boss. He was instantly offered a job doing overnight shows at WIVK-FM in 1991.
“I would treat my overnight shows, which started at midnight on Sunday mornings and went to 8 o’clock in the morning, like a morning show,” Campbell said. “I had all of the freedom I wanted, so I started doing this psychedelic, crazy, production-based, overnight radio show, complete with parody calls and celebrity impressions.”
Campbell soon developed a small, cult-like following. On a random Saturday night, a radio program director drove through town and heard the show. The director showed up at the radio station and opened Campbell’s mind to the idea of being a part of his very own morning show. He would soon become the other half of the “Ben and Brian Morning Show” for WWYC in 1994 in Lexington, Kentucky.
A year-and-a-half later, things really began to click for the show,and both morning talk-show hosts were invited to Phoenix for a potential morning show replacement opportunity. There was a bit of a catch, however.
“Most of the time in radio, the show they hire to follow a popular predecessor is never expected to succeed,” Campbell said. “They’re usually the fall guys used to make the audience really appreciate anybody who quickly replaces them.”
But the “Ben and Brian Show” continued for another five years in Phoenix at KMLE, where he met and fell in love with his wife, Hollie, who worked in the productions department.
The “Ben and Brian Show” was hired by Clear Channel in 2002 for the morning show at WMZQ in Washington, D.C. It was syndicated in 16 markets. The hosts also had a recorded countdown show called “Ben and Brian’s Big Top 20.” It was a syndicated, three-hour show that was heard in more than 100 markets.
After five years, Campbell decided that he missed the sunshine of Arizona. He arrived back in Phoenix without any particular prospects for a job. There happened to be a job opening at the KNIX country station, and the rest is history. He soon would become a part of the “Ben and Matt Show,” his position for the last eight years.
“You don’t have to overthink life and what you are going to do— the road is there for you to follow,” Campbell said. Campbell co-hosts his morning show with Matt McAllister.
“Ben’s a very likable guy and is a joy to work with every day,” McAllister said. “His ability to impersonate practically anyone is like having a weapon to fire that nobody else has. It adds that extra dimension to our show that is irreplaceable, and I’m glad we get to show up in the morning and make people laugh for a living.”
Some of Campbell’s outside work includes voiceover contributions for both “Jimmy Kimmel Live” and the “Howard Stern Show,” for which he has won voiceover contests for impressions of well-known people such as President Barack Obama. During the course of his expansive career, he has won the 1998 and 2015 CMA Market Personality of the Year Awards, and the 2010 ACM Major Market Personality of the Year Award.
Joe Wallace, the producer of the “Ben and Matt Show,” is thrilled to be working with Campbell on a regular basis.
“As a radio producer, being afforded the opportunity to work with someone like Ben is akin to winning the lottery in our industry,” Wallace said. “He’s quite literally one-of-a-kind, and no one can do what he does. It’s like having a Rolodex of 150 celebrities on speed dial and every one of them is willing to say anything I can possibly dream up. It’s made infinitely better by the fact that Ben is hands down the nicest and most generous guy I’ve ever met, let alone had the pleasure of working with.
”When it comes to advice for aspiring radio hosts and journalists,” Campbell said, “Don’t let anyone discourage you that you can’t make it — anyone can make it if they’re hungry enough. Use your personality and just go pedal to the metal. Find what you want to do and work at it, and you’ll be happy.”
Campbell currently lives in Phoenix with his wife and two sons, Parker and Collin.
Samantha Mitchell graduated in May 2016 with a Master of Arts degree in journalism with emphasis in integrated marketing communications.
The Meek School Magazine is a collaborative effort of journalism and Integrated Marketing Communications students with the faculty of Meek School of Journalism and New Media. Every week, for the next few weeks, HottyToddy.com will feature an article from Meek Magazine, Issue 4 (2016-2017).
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