Connect with us

Headlines

Ole Miss Student Marketing Agency Plans Pitch for AT&T U-verse

Published

on

Coordinator Luan Vu leads a strategy meeting during the planning phase of the campaign.

Coordinator Luan Vu leads a strategy meeting during the planning phase of the campaign.


Ole Miss Marketing Agency, a student-run marketing agency at the University of Mississippi, has developed a marketing campaign to promote AT&T U-verse® TV and High Speed Internet services, wireless discount and reward for referral programs to their school and community.
The campaign is designed to increase awareness and purchase of AT&T U-verse TV and the new SEC Network launching in August.
The campaign will feature several innovative and engaging tactics to increase awareness of AT&T U-verse by highlighting its features. Tactics will include events, video premieres, non-traditional advertising and social media. The events include a U-verse demonstration, free food, games, and showings of the team’s promotional video clips. The video clips will highlight the benefits of being a U-verse subscriber.
In addition to the campaign’s events, The Agency will introduce campaign characters, Harry and Jerry. Harry has U-verse. Jerry does not. Both characters are avid SEC fans, but only one can win the title of “best SEC fan.”  Twitter users will be encouraged to choose whether they are #TeamHarry or #TeamJerry by following @YTYT_OleMiss on Twitter.
The campaign is part of the AT&T Campus Brand Challenge, a program designed to give students a unique, real-world business experience by asking them to design and implement an integrated marketing communications plan. “I didn’t know that I could do so much. I have learned a lot about working on a marketing campaign from start to finish and everything in between. I cannot wait to see the hard work coming to life”, said JJ Townsend, campaign strategy director.
Each of the six schools across the country participating in the AT&T Campus Brand Challenge are competing against one another for the opportunity to present their ideas to AT&T executives at the term’s conclusion.
For further inquires regarding the AT&T Campus Brand Challenge, please contact Tiffany Odom at (662) 801-0537.
About Ole Miss Marketing Agency
>Ole Miss Marketing Agency is a student-run marketing agency at Ole Miss. The Agency branched off from the Ole Miss Marketing Association in 2013.  Members of The Agency receive real-world experience by interacting with clients and creating marketing campaigns. For more information visit www.olemissagency.com.
Courtesy of Ole Miss Marketing Agency

Ole Miss Men’s Basketball

Mon, Nov 4Long Island University Logovs Long Island University W, 90-60
Fri, Nov 8Grambling Logovs GramblingW, 66-64
Tue, Nov 12South Alabama Logovs South AlabamaW, 64-54
Sat, Nov 16Colorado State Logovs Colorado StateW, 84-69
Thu, Nov 21Oral Roberts Logovs Oral RobertsL, 100-68
Thu, Nov 28BYU Logovs BYUW, 96-85 OT
Fri, Nov 29Purdue Logovs 13 PurdueL, 80-78
Tue, Dec 3Louisville Logo@ LouisvilleW, 86-63
Sat, Dec 7Lindenwood Logovs LindenwoodW, 86-53
Sat, Dec 14Georgia Logovs Southern MissW, 77-46
Tue, Dec 17Southern Logovs SouthernW, 74-61
Sat, Dec 21Queens University Logovs Queens UniversityW, 80-62
Sat, Dec 28Memphis Logo@ MemphisL, 87-70
Sat, Jan 4Georgia Logovs GeorgiaW, 63-51
Wed, Jan 8Arkansas Logo@ 23 ArkansasW, 73-66
Sat, Jan 11LSU Logovs LSUW, 77-65
Tue, Jan 14Alabama Logo@ 5 AlabamaW, 74-64
Sat, Jan 18Mississippi State Logo@ 17 Mississippi StateL, 81-84
Wed, Jan 22Texas A&M State Logovs 13 Texas A&ML, 62-63
Sat, Jan 25Missouri Logo@ MissouriL, 83-75
Wed, Jan 29Texas Logovs TexasW, 72-69
Sat, Feb 1Auburn Logovs 2 AuburnL, 92-82
Tue, Feb 4Kentucky Logovs 10 KentuckyW, 98-84
Sat, Feb 8LSU Logo@ LSU7:30 PM
SECN
Wed, Feb 12South Carolina Logo@ South Carolina6:00 PM
SECN
Sat, Feb 15Mississippi State Logovs 17 Mississippi State5:00 PM
TBA
Sat, Feb 22Auburn Logo@ Vanderbilt2:30 PM
SECN
Wed, Feb 26Auburn Logo@ 2 Auburn6:00 PM
TBA
Sat, Mar 1Oklahoma Logovs 12 Oklahoma1:00 PM
TBA
Wed, Mar 5Tennessee Logovs 1 Tennessee8:00 PM
TBA
Sat, Mar 8Florida Logo@ 6 Florida5:00 PM
SECN

@ COPYRIGHT 2024 BY HT MEDIA LLC. ALL RIGHTS RESERVED. HOTTYTODDY.COM IS AN INDEPENT DIGITAL ENTITY NOT AFFILIATED WITH THE UNIVERSITY OF MISSISSIPPI.