Sweet Magnolia Ice Cream Company

That’s because it doesn’t have nearly as much air whipped into it.
People loved it so much, he’s bought a bigger gelato machine, imported from Italy, naturally, to handle the higher volume.
“Salty Caramel is the number one seller,” said Balthrop. “Number two is Whiskey and Pecans. It’s a seasonal flavor. We try to get creative.”
Balthrop finds much of his inspiration in his Southern surroundings. Banana pudding, moon pie, lemon poppy seed, sweet tea and Mississippi Mary’s pound cake have turned up as ice cream or sorbet flavors.
“It depends on what we can get in season,” he said. ”We support local farmers.” For example, pecans come from Tutwiler, blueberries from Grenada and fresh whole milk from the Brown Family Dairy.
The Balthrop family came to the Delta by way of Washington , D.C. , where Hugh had an art gallery, and his wife Erica had become a gynecologist and obstetrician. It was her summers visiting family in the Delta that made her want to move. Every time she returned to her roots, she fell more deeply in love with it. Hugh came along for the ride and now he’s glad he did.
“All my children were born in the Delta,” says the stay-at-home dad turned ice cream man with kids ages 4, 7 and 10. “This allows me to have a creative outlet. This is what I love to do and this is my passion right now. The smiles you get from kids and adults alike are just priceless.”
— Erin Scott, Meek School of Journalism and New Media at Ole Miss, Land of Plenty magazine