EXC!TE Spin + Pilates + Life will be opening late summer 2017 as a lifestyle space, focused on Spinning and Pilates, with additional retail elements. The location remains at 319 North Lamar, Suite 102, across from the Graduate Hotel.
“PureRyde has been providing high quality Cycling and Pilates classes since 2014. We had a great run with that franchise,” said Blake Tartt, III, Houston based concept developer. “It’s time to take that experience to a whole new level by creating an innovative new fitness culture tailored to the people of Oxford and healthy living. Our team will empower clients through a fresh approach to exercise, wellness and lifestyle. PureRyde was an excellent concept but this is going to be exceptional,” said Tartt.
Award-winning interior designer, Courtnay Elias of Creative Tonic Houston will be designing the space that will “exude energy and enthusiasm aimed at a boutique fitness culture.”
“We’re putting the exclamation point in EXC!TE,” said Elias, “with a blend of spaces rich in color, texture, and sensory expressions. Think, ‘Southern Prep Meets Excite-ing Palm Beach Vintage.’”
EXC!TE will offer classes and expand their retail including fitness merchandise, accessories and more, all focused around their comprehensive health and lifestyle concept.
The studio will remain open offering their Spinning and Pilates classes all summer as the transformation takes place.
“It will be fun for our customers to experience the transformation to Excite Spin + Pilates + Life,” said Laura Chapline, head of marketing for NRP Oxford and 2015 Ole Miss graduate.
Meggie Carter is the Vice President of Sales for New Media Lab. She can be reached at email@example.com